What is Digital Marketing? Its History, Benefits, Types, future 2023? full guide
One of the most important terms in the digital world and most searched queries over the internet from the last decade is “What is Digital Marketing?” It is chanting by everyone, from a fruit seller to a billionaire.
Every year people earn millions of dollars through digital marketing by sit in their rooms.
But some of the users still don’t aware of this term, or they don’t have complete knowledge of this.
If you are also one of them, don’t worry I’m still here for you (hin: अभि हम ज़िंदा है।). 😉
We’re going to get in-depth knowledge of Digital Marketing, and as usual, I’m trying to cover all the topics and queries related to this topic in a very simple language.
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Are you ready? Let’s start knowing it deeply.
This is a long article, If you don’t have much time to read this, please bookmark it for the later read because nothing is important than your time.
What is Digital Marketing?
A type of marketing that is used to target your potential user through electronic platforms or channels and increase your visibility in the search engine result pages ( SERPs), so that you can promote your products or services in a most right and efficient way.
This type of marketing is known as Digital Marketing.
GOT IT? If not, no problem, let’s try to understand in more simple language.
As we all can see, digital marketing is made up of two words, Digital + Marketing, which means, it is a type of marketing (promotion) done on digital channels or platforms such as social media, mobile apps, web applications, websites, e-mails, search engines, and others.
It is used to promote both, soft and hard, products and services.
I hope, everything is clear now!
History of Digital Marketing
This term came into existence during the early 1990s.
But with the revolution in the field of technology and inventions of personal computers and the internet, everyone starts browsing.
According to Wikipedia:- With the debut of server/client architecture and the popularity of personal computers, Customer Relationship Management (CRM) applications became a significant factor in marketing technology.
And more users started shifting to the internet for information and other things, this led to bring an opportunity for the marketers and companies and the first clickable ad banner was created in 1994.
This was new for the users and they have never seen before anything like this, according to a report, that 1994’s first clickable ad banner was clicked by 50%+ of all users.
The number of internet users and the popularity of personal computers was increasing rapidly during the 2000s and then iPhone came out in front of people, which was the beginning of the revolution in the digital industry.
Who was the first digital marketer?
Guglielmo Marconi is known as the first digital marketer in the history.
In 1886, he demonstrated the public transmission of wireless signals and invented RADIO. Through his experiments in wireless telegraphy, Marconi developed the first effective system of radio communication.
Why do we need Digital Marketing?
This is the very right question. Why do we need Digital Marketing?
I answer this question with another question.
Where would you want to sell or promote something?
Option A “In the Sahara Desert with Camels and insects” OR option B. “In an area full of the crowd.”
Exactly! this is what I’m trying to say.
Today’s era is an era of internet, social media, and search engines, everything is available online form nail to a gun, a toy to a truck, shoe to toilet paper almost everything!
Google is one of the leading search engines, Google now, in 2020, processes over 45,000 search queries every second on average, which translates (45000 x 86400) to over 3.5 billion searches per day and 1.2 trillion (3.5 B x 365) searches per year worldwide.
This is amazing !!!!!!!! Can you visualize it? 1,000,000,000,000. It is sooooooooo big.
And the current world population is 7.8 billion as of April 2020, which means on average every human on this planet search more than 2 times a day on google.
The above statics proves the popularity of the internet & smartphones and the engagement of people over it, so the internet is the most crowded platform.
That’s why it is the most and most right and prevalent place for marketing.
Now, you can imagine easily understand how do we need digital marketing!
What are the benefits of Digital Marketing?
After knowing what, who and why of digital marketing, let’s move to its benefits.
Targeting your true audience and increase your visibility in SEPPs in a cost-effective and measurable way are the main benefits and advantages of digital marketing.
Other main benefits are:-
- Makes Small Companies and startups recognizable — Today the big brands dominate their areas of business, it is very difficult for new startups and small businesses to compete with them. But by investing in good SEO, rankings, and digital promoting they can make their own identity in the market.
- Global Reach — when any small business and startup goes online, it becomes globally available and can sell its products worldwide for only a small investment in digital promotions.
- Long Term Effect — it can give you long-term results as once you can secure high SEO ratings, itis less likely that they’ll go down.
- Trackable, measurable results -as it is online and we can track and measure our online performances, so it is very helpful for improving our performance and compare with the last one.
- Solving Customers Problems — due to the instant feedback you can do work on solving your customers’ problems.
- Higher Conversion Rate — a percentage of visitors (desired visitors) to your website/platform is known as HCR. So due to high HCR, digital marketing lets you reach out to only those who have the need for your kind of service that you have.
- Very Cost-Effective — it gives allows you to reach out to many customers at the same time within your budget.
What are the differences between traditional and digital marketing?
Traditional marketing encounters its audience through traditional print media (magazines and newspapers), roadside billboards, posters, hoardings, announcements, etc. while digital marketing encounters its audience through digital media, online advertising, search engines, social media, video streaming services, websites and from all you see online.
You may clear all your doubts through the given image.
Did you see billboards or hoardings? Of course, yes! how many of you remember them? Hardly 1–5%. And now if I ask how many of you remember Pepsi Ad watched on YouTube/TV. Now the no. is above 50–60%.
It shows that traditional marketing offers a lower level of interaction and engagement.
After this, how can we think billboards or any other traditional marketing medium have future????
And who is supposed to see those types if silly advertisements in this modern age???
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Benefits of digital over traditional marketing
- It is cheap,
- done from home,
- target the right potential customers and boost your sales,
- targets specific demographics and markets,
- quick response,
- no boundaries and limits,
- get feedback and resolve issues almost immediately,
- obtaining information about competitors and boost competitive advantage and much more.
- don’t require any destruction for placement (see the given image to understand this point)
Types of Digital Marketing
It is of two types:
- Offline Digital Marketing
- Online Digital Marketing
Offline Digital Marketing
It is a type of DM (Digital Marketing) which is entirely offline but enhanced by electronic devices.
It consists of radio marketing, television marketing, LED billboards, phone marketing, etc.
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What is Radio Marketing?
Radio Marketing is the simple audio ads that played by the radio jockeys in the middle of the shows.
Is radio marketing working?
The advertisers pay for campaigns to be played on the radio.
Radio is still one of the most popular modes of communication. People are still like to listen to radio shows and programs during driving, cooking, etc.
Now radio is becoming much larger and spread its area as it is now accessible through laptops, computers, phones, and even smart speakers, so you can listen to your favorite station whenever you want, however you want.
So, according to me radio is working.
Ad Rates: If the cost of an ad is listed as Rs 600 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 60-second Ad 4 times for 7 days, the cost would be Rs. (600 X 60*4*7)/10 = Rs. 1,00,800. [Source]
What is Television marketing?
In TV marketing a ten to 60-second visual commercial is shown between the TV programs on network TV stations.
Some people are thinking that in this era of YouTube TV ads have not to value anymore, and nobody likes to watch TV.
Some people are thinking that in this era of YouTube TV ads have not to value anymore, and nobody likes to watch TV.
Let me tell you that you are wrong!
Recently, a TV serial in India has become the most viewed TV serial in the world. Its last episode was watched by the 77 million (7.7 crores) peoples.
It broke a record and became the most-watched entertainment show in the world, leaving Game Of Thrones (approx 6 million) behind.
Ad Rates: Local TV stations charge from Rs. 1 lakh to 10 lakh for creating a 30-second commercial
What are Digital or LED billboards?
LED hoarding may be a very wide (or even giant!) screen created from the LED (light-emitting diode) bulbs whose lights area unit organized and regular to make static, ever-changing, or full-motion text and pictures. Wikipedia
They are more attractive and effective than the traditional billboards.
They are widely used in the metro stations, along the road sides,buildings, etc.
Ad Rates:- A regular billboard coasts INR 150 to INR 2500 for a minute.
What is Phone marketing?
Phone marketing is a type of digital marketing strategy that targets their audience via websites, email, calls, SMS and MMS, social media, and apps.
They are very annoying to the users and get 5% of the total targeted users.
Ad Rates:- They costs Rs.0.20 to Rs.5 per action (per e-mail, per sms, etc)
Online Digital Marketing
It is a type of marketing that is entirely online by using the internet and enhanced by smart devices and online platforms.
It includes the platforms like e-media, YouTube, mobile applications, websites, etc.
Due to the popularity of the internet, last year many print media convert their platforms into online completely.
Online marketing consists of some important terms and techniques, we must know like SEO, SEM, CM, PPC, Affiliate Marketing, In-Gaming ads (in-streaming ads).
Learn terms from here
What is the difference between online & offline marketing?
Some peoples are a little bit confused between online & offline marketing while choosing a publisher, I hope your all queries will be solved after reading these differences.
Some important terms and FAQs
Search Engine Optimization (SEO)
SEO is the process of improving the visibility of a website in the unpaid SERPs.
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Search Engine Marketing is a type of marketing in which paid advertisements appear on search engine results pages (or SERPs).
It stands for Content Marketing.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Wikipedia
PCA stands for Paid Search Advertising. It refers to paid advertising on search engines, sometimes called PPC (Pay Per Click) advertising. The advertiser pays only for each click on the Ad.
It stands for Search Engine Result Pages. The result pages of searched queries are known as SERPs.
CTR = Clicks / Impressions %
Conversion visitor when completes a target action.
Cost Per Acquisition (CPA)
It is the cost the advertiser pays only when the desired action is achieved.
It refers to the amount the advertiser pays when his Ad is clicked on, giving him a visit to his website — typically from a search engine in PPC marketing.
It is the amount paid for every 1000 impressions of an advertisement.
It is a person or an organization that provides the places for the placement of advertisements to drive a sale or lead through it, wheater it a digital place (websites) or a physical (billboards).
Eg: Google Adsense, Amazon, etc
A publisher provides the advertisers with a required amount of space on its website to publish the advertisement.
Eg:- Website owners
It is an online advertisement in the form of a graphic image that appears on a web page.
It is a metric developed by Moz which shows the popularity, ranking, trust of users, and content of a website.
It is the maximum amount an advertiser is ready to pay for a click.
It is a navigation scheme that reveals the user’s location on the website or application. It offers a way to trace the path back to the user’s original landing point.
These are the links coming from the other sites to your site.
Key Performance Indicator (KPI)
It is a metric that shows whether an objective of the business is achieved.
It is the total number of people or households exposed at least once to a medium of Advertising in a given span of time.
It refers to the collection of statics and data for targeting the true audience.
It is the method of indexing the contents of the website or the internet as a whole.
What is digital marketing?
A type of marketing that is used to target your potential user through electronic platforms is known as DM.
Why do we need Digital Marketing?
We need it to increase sales and online visibility of our product or platform.
Black Hat and White Hat Tactics/Strategies
They both are the tactics of online marketing. There is no color significance about being good or bad.
- Black Hat Tactics are basically non-legit and don’t follow the search engine’s terms of service.
- White Hat Tactics of online marketing are closely bound to a search engine’s terms of service.
Types of digital marketing
- Online Marketing
- Offline Marketing
Online marketing vs offline marketing
A type of digital marketing that is entirely online by using the internet and enhanced by smart devices and online platforms is called Online Marketing while a type of digital marketing that is entirely offline but enhanced but electronic devices is known as offline marketing.
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What Does CPC, PPC, CPI, PPI, CPA, CPV, CPL, CTR, VTR, CPM, eCPM, and rCPM Stands for in Digital Marketing?
- Cost Per Click (CPC)
- Pay Per Click (PPC)
- Cost Per Action/Acquisition (CPA)
- Pay per Action/Acquisition (PPA)
- Cost Per Lead (CPL)
- Pay Per Lead (PPL)
- Cost Per View (CPV)
- Pay Per view (PPV)
- Click Through Rate (CTR)
- View Through Rate (VTR)
- Cost Per Milli (CPM)
- Cost Per Impression (CPI)
- Pay Per Impression (PPI)
- eCPM (effective cost per milli)
- rCPM (real cost per milli)
For a better understanding of these abbreviations, you should read this: What Does CPC, PPC, CPI, PPI, CPA, CPV, CPL, CTR, VTR, CPM, eCPM and rCPM Stands for in Internet Marketing?
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They are the hyperlinks from other websites that are pointing to your domain/URL.
NOTE: WHAT IS A HYPERLINK?
IT IS A LINK WHICH IS REFFERING TO ANOTHER PAGE OR A WEBSITE VIA TEXT/SENTENCE. eg.: BEST WEB DESIGN SERVICE
What is SERP?
SERP stands for Search Engine Result Page. It indicated the result pages of searched queries are known as SERPs.
Or in more simple words it represents the results and the pages when we search any keyword/query on the search engines.
What is the role of digital marketing in today’s era?
Today’s era is an era of technology and the internet, everyone dreams of the 1st position in SERPs. So digital marketing is the only option for making this dream come true.
What are the Disadvantages of digital marketing?
Thanks for reading this post.
Some of the downsides and challenges of digital promoting you must bear in mind of include:
- Requires Skills and coaching — tt requires a lot of researches, skills, and training to get the correct data to hold out digital promoting successfully.
- Requires Online Tools — tools are the basic needs for DM, they help you to research and see what’s your competitor is doing?
- Time-consuming- tasks like optimizing on-line advertising campaigns and making promoting content will take up tons of your time. It’s necessary to live your results to make sure of a return-on-investment.
- Very High competition — whereas you’ll be able to reach a worldwide audience with digital promoting, you’re conjointly up against the international competition. It is a challenge to square out against competitors and to grab attention among the various messages aimed toward shoppers on-line.
- Up-to-date — tools, platforms, and trends modification speedily and it’s important that you just keep up to date.
- Bad Complaints and feedback — any bad or wrong feedback or criticism of your products are completely visible to your audience through social media and review websites. That may affect your brand’s name.
- Security and privacy problems — there area unit a variety of legal issues around the collection and exploitation of client knowledge for digital promoting functions. Beware to go with the foundations concerning privacy and knowledge protection.
Now I’d Like to Hear From You
Now I’d prefer to hear what you have got to say: Which tip from today’s post does one need to do first? Leave your answers in the comments section or. and share this post with your friends.
Originally published at https://myinquisitor.in on May 5, 2020.
